Woody Lewis is a Social Media Strategist and Web Architect. He authors a blog at woodylewis.com about social media strategy for newspapers.
These days, everyone knows that one of the hottest stories any newspaper can cover is that of its own demise. The collapse of print advertising and the downturn in sales, at the news stand and through subscriptions, has led to a frantic search for new ways to monetize content that’s often available online for free.
Social media gives any business an interactive channel to communicate with its current and future customers. For newspapers, that channel can increase the chances of survival in a market where commoditized information has diminished the value of individual brands. Here are ten ways newspapers are using social media to save the industry.
I haven't picked up a black & white (& red) newspaper in years. It wasn't always easy getting the news I was looking for online, but recently, the big players have stepped things up in Social Media, and now I can get all the headlines pushed to me in Friendfeed or Twitter. I much prefer this method to sitting around searching for news, and am glad to see this social media embrace. Mashable did a great job analyzing the industry's use in this new medium.