10 Ways Newspapers are Using Social Media to Save the Industry

Posted on 12 March 2009 by admin

From Mashable:

Woody Lewis is a Social Media Strategist and Web Architect. He authors a blog at woodylewis.com about social media strategy for newspapers.

These days, everyone knows that one of the hottest stories any newspaper can cover is that of its own demise. The collapse of print advertising and the downturn in sales, at the news stand and through subscriptions, has led to a frantic search for new ways to monetize content that’s often available online for free.

Social media gives any business an interactive channel to communicate with its current and future customers. For newspapers, that channel can increase the chances of survival in a market where commoditized information has diminished the value of individual brands. Here are ten ways newspapers are using social media to save the industry.

Listropolis' Take:

I haven't picked up a black & white (& red) newspaper in years. It wasn't always easy getting the news I was looking for online, but recently, the big players have stepped things up in Social Media, and now I can get all the headlines pushed to me in Friendfeed or Twitter. I much prefer this method to sitting around searching for news, and am glad to see this social media embrace. Mashable did a great job analyzing the industry's use in this new medium.

See the List

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skiing goggles

great stuff
shoppingfornews

There's nothing quite like sitting with a pprper Sunday newspaper and reading it in a comfortable chair in good light.
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Yeh I don't know if even SM can save that industry. I think they might have waited to long and resisted change of their management structure and vision for to long to come back to where they were.
stock market today

Great read!! I’m totally in love with your articles … They are REALLY awesome! Keep up the good work. All are valid points on how social media is being used by stock market today newspapers to save the industry. Thanks for the appreciative comments.
terminsurance

Helping each other to survive is a feat worthy of emulating. Newspaper will be here until the day our society will go paperless...
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The list is excellent! All are valid points on how social media is being used by newspapers to save the industry. The first on the list alone is an excellent example. Twitter, with a wide following is an excellent tool, those twitter feeds could really help drum up some interest. Thanks!