Web 2.0 is not a look. It's not a design. Web 2.0 is a change in the ways software developers and end-users use the internet. The design cliches that have evolved and been incorporated so heavily do not define Web 2.0, but for many, they have translated as successful business, so who cares what it really means, right?
These 15 sites are not bowing down to trends. You won't find the cliche "Special Offer" badges, gloss, sheen. bevelled edges, gradients, soft-focus edges, and you definitely won't find reflected logos.
Who knows...after seeing these sites, you might be inspired to destroy Web 2.0 too. It's great to be inspired, as long as you add your own personal touch, and you should adapt continuously.
jrvelasco.com
Mayflower Breweing
Related Reading:
Emotional Design: Why We Love (or Hate) Everyday Things
Inspiration: Your Ultimate Calling
The One Year Book of Inspiration for Girlfriends: Juggling Not-So-Perfect, Often-Crazy, but Gloriously Real Lives (One Year Books)
