From ReadWriteWeb:
Are you the only person at work who likes to read blogs? Is it your job to sell things to people who would probably throw you out of their offices if you said the word "twitter?" Are you trying to reach audiences who've never visited a social networking website because they've heard those sites are used by no one but virus peddlers, sex fiends and 14 year old losers?
Sometimes it feels like social media is just not relevant to the people you're trying to reach. That's a common dilemma, but we believe it doesn't have to be that way. In this post we discuss five strategies for using social media to reach people who don't use social media, and we've listed specific tools you can use to do it.
See the List
Related Reading:
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
