From the Site:
Typography is more than being legible and looking good. Among other things, effective typography manages to achieve two important objectives: a) to create an appropriate atmosphere and enable users to develop trust toward the site and b) to make sure visitors get the main message of the site and (if possible) become interested in the services offered on the site. Since written text is the most efficient instrument to communicate with visitors precisely and directly, the power of typography shouldn’t be underestimated.
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Related Reading:
Non-Designer's Design Book, The (3rd Edition)
Research Design: Qualitative, Quantitative, and Mixed Methods Approaches
Body By Design: The Complete 12-Week Plan to Transform Your Body Forever
